SOCIETY
GREATER GOOD
BACHELOR
SOCIETY SPORT
VLUX
WILD SOCIETY
FOUNDER
HENRY
30 SECONDS TO SAVORY
SECRET WEAPON
“Advertising is totally unnecessary. Unless you hope to make money.”
Jef I. Richards, J.D. (Indiana University, 1981), Ph.D (University of Wisconsin, 1988), is Professor and Chair of the Department of Advertising + Public Relations at Michigan State University.